Tara Energy

Company Overview

Here’s the truth about Tara Energy: It’s Just Energy with a different name—and yes, the bankruptcy history applies.

Just Energy operates three Texas brands: Just Energy, Amigo Energy (Spanish-focused), and Tara Energy. Same corporate parent, different marketing, potentially different pricing. When you’re comparing these three against each other, you’re comparing one company against itself.

The Just Energy baggage: they went through Canadian bankruptcy protection (CCAA) in 2021 after Winter Storm Uri. Emerged and continue operating, but that’s recent history. PUCT wouldn’t let them sell electricity if they didn’t meet financial standards, but some customers prefer cleaner corporate histories.

That said, Tara has been in Texas since 2003—22 years. The rates can be competitive. Just know what you’re buying into.

The Just Energy Family

Just Energy operates three Texas electricity brands:

• Just Energy: Corporate brand name
• Amigo Energy: Spanish-language focused
• Tara Energy: Additional retail brand

Why multiple brands? Different marketing approaches, different promotional rates, different customer acquisition channels. You might see different plans and prices across brands even though they’re the same company.

The Bankruptcy Context

Just Energy Group went through CCAA protection (Canadian bankruptcy equivalent) in 2021 following Winter Storm Uri losses. They emerged and continue operating, but this is recent history.

What this means for Tara customers:

• Your electricity service won’t disappear—PUCT requires financial standards
• If the company ever failed, you’d transfer to another REP automatically
• Corporate instability can affect customer service quality

Where Tara Operates

Tara serves all major deregulated Texas areas:

• Houston through CenterPoint
• Dallas–Fort Worth through Oncor
• Corpus Christi through AEP Texas
• Lubbock through TNMP

Plan Options

Fixed-rate plans: Lock in rates from 6-36 months.

Variable-rate plans: Month-to-month pricing.

Green plans: Renewable energy options available.

Tara doesn’t offer prepaid electricity—for that, look at Amigo Energy or independent REPs.

Shopping Tip

If you’re considering Tara Energy, also check rates from Just Energy and Amigo Energy. Same corporate parent, potentially different promotional pricing. Compare all three before deciding.

The Bottom Line

Tara Energy is a legitimate, licensed REP that’s been operating in Texas for over two decades. The Just Energy ownership and bankruptcy history are worth knowing, but don’t necessarily mean bad service.

If you find a Tara rate that works for you, it’s as valid a choice as any other REP. Just understand you’re buying from the Just Energy family when you sign up.