Discount Power

Company Overview

Here’s the truth about Discount Power: The name isn’t marketing—it’s the entire business model.

While TXU and Reliant spend hundreds of millions on TV commercials and stadium naming rights, Discount Power spends nothing. Zero sports sponsorships. Zero rewards programs. Zero celebrity endorsements. That money stays in your pocket—typically 15-20% cheaper than the big brands.

Plot twist: Discount Power is owned by US Retailers LLC, which also runs Cirro Energy, Pennywise Power, and Compassion Energy. Same company, different brands, different prices. If you’re comparing those four against each other, you’re comparing one company against itself. Just pick whichever has the lowest rate and move on.

The trade-off is real. Customer service is bare-bones. Hold times can stretch 30+ minutes. Their website looks like it was built in 2010. But if you set up autopay and never need to call anyone, you’ll save $200-300/year over TXU.

Where Discount Power Operates

Discount Power serves all major deregulated areas of Texas, including Houston, Dallas-Fort Worth, and regions covered by Oncor, CenterPoint, AEP Texas, and TNMP.

Plan Types Offered

Fixed-Rate Plans Simple fixed-rate plans with terms from 1 to 24 months. Discount Power focuses on keeping rates low rather than offering long-term contracts.

Variable-Rate Plans Month-to-month flexibility with rates that change based on market conditions.

Prepaid Plans Pay-as-you-go electricity with no credit check and no deposit required. Good for customers with credit challenges or those who prefer daily usage monitoring.

The Budget Approach

Discount Power’s math is simple: spend nothing on marketing, pass the savings to customers.

• No rewards programs
• No Texans sponsorship
• No app worth downloading
• No 24/7 call center

What they do have: rates that often beat TXU and Reliant by 15-20%. On a $150 bill, that’s $25-$30 in your pocket every month.

If price is your only criteria, Discount Power should be on your shortlist.

No Green Plans

Discount Power doesn’t do green energy. No renewable options. No carbon offsets. Nothing.

If environmental impact matters to you, look at Green Mountain, Constellation, or even TXU’s green plans. Discount Power is for people who want cheap, period.

Deposit Requirements

Discount Power uses credit-based deposit requirements for traditional plans. Customers who don’t meet credit thresholds can often enroll in prepaid plans instead, which require no deposit.

Customer Service: The Real Story

Discount Power keeps costs low by keeping service basic. Very basic.

Worth knowing:

• Prepaid customers get daily usage alerts—genuinely helpful
• Enrollment is simple, no-nonsense
• They don’t upsell you on anything

The catch:

• Hold times can exceed 30 minutes
• Website is functional but dated
• Don’t expect proactive communication about anything
• If you have a complex billing issue, good luck

Complaint Statistics

PUCT complaint data for US Retailers LLC (Discount Power’s parent) shows moderate volume. But they operate 5+ brands under one license, so aggregate numbers look worse. Per-customer rates are middle-of-the-pack—not great, not terrible.

Related Brands: Don’t Compare Against Yourself

US Retailers LLC operates:

• Cirro Energy
• Pennywise Power
• Compassion Energy
• Cost Plus Energy

These are all the same company. Different names, different marketing, same parent. If you’re comparing Discount Power to Cirro, you’re comparing a company against itself. Pick the cheapest rate and move on.