Pronto Power

Company Overview

Here’s the truth about Pronto Power: They’re built for urgency, not for savings.

“Pronto” means quick, and that’s the whole business model—same-day connections, prepaid options, minimal paperwork. If you need electricity today and can’t wait for traditional enrollment, Pronto fills that gap. If you have time to shop around, you’ll find cheaper options elsewhere.

Pronto serves customers that other companies make jump through hoops: credit-challenged folks who need prepaid, Spanish-speakers who want bilingual service, anyone in a move-in emergency. The rates are higher because accessibility costs money—but that accessibility is real.

Quick Connection

Pronto’s value proposition centers on:

• Same-day service availability
• Simple enrollment process
• Prepaid options with no credit barriers
• Bilingual customer service

For customers who need electricity connected immediately or can’t pass credit checks, Pronto fills that gap.

Prepaid Plans

Pronto’s prepaid electricity works like prepaid phone service:

• Add money to your account
• Use electricity, balance decreases
• Get alerts when balance is low
• No disconnect as long as balance is positive

No credit check required. No deposit. But rates are typically higher than traditional plans to account for the higher risk and administrative costs.

Where Pronto Operates

Pronto serves major Texas deregulated markets:

• Houston through CenterPoint
• Dallas–Fort Worth through Oncor
• Corpus Christi through AEP Texas

They don’t currently serve TNMP territories.

Contract Limitations

Unlike companies offering 24 or 36-month fixed rates, Pronto maxes out at 12-month contracts. This limits rate lock-in protection for long-term planning.

If you’re buying a house and want to lock rates for 3 years, Pronto isn’t built for that use case.

Bilingual Service

Pronto offers Spanish-language support, reflecting their focus on Hispanic communities in Texas. It’s not as comprehensive as Amigo Energy’s full bilingual platform, but Spanish-speaking reps are available.

What They Don’t Offer

Pronto focuses on core electricity service:

• No green energy plans
• No solar buyback
• No free nights/weekends or usage-based gimmicks
• Limited contract length options

The Bottom Line

Pronto Power serves customers who need electricity quickly without credit barriers. Their prepaid options work well for that specific need.

For customers with good credit who want long-term rate protection and the lowest prices, other companies offer more options. But Pronto has a clear lane in the market for quick, accessible service.