Energy Texas Review

Quick Facts

Is Energy Texas good? Energy Texas is Rhythm Energy wearing cowboy boots. Same company, same PUCT license (#10279), same Goldman Sachs backing, same 100% renewable energy on every plan. The brand was relaunched in April 2025 after a complicated ownership transfer, and now runs on Rhythm’s infrastructure with a Texas-pride marketing angle.

• Parent Company: Goldman Sachs (via Rhythm Energy / Rhythm Ops, LLC)
• Years Under Current Ownership: 1 (relaunched April 2025; original brand founded 2021 under different ownership)
• Best For: Customers who want Rhythm’s 100% green plans with simpler, Texas-themed branding
• Avoid If: You want prepaid electricity, 24/7 phone support, or are uncomfortable with a brand that’s been through two owners in two years
• Deposit Required: Conditional (soft credit check—won’t impact your score)

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Company Overview

Energy Texas is not a separate company. It’s a second brand name on the same PUCT certificate (#10279) as Rhythm Energy. Rhythm Ops, LLC operates both. Same Houston headquarters. Same customer service team. Same Goldman Sachs private equity backing.

The difference is marketing. Rhythm positions itself as the tech-forward, app-first green energy brand. Energy Texas goes for Texas pride and simplicity—“uncomplicated electricity” is their tagline. If Rhythm is the Tesla showroom, Energy Texas is the same car with a different paint job and a Lone Star bumper sticker.

Why does this matter? Because you’re not choosing between two companies. You’re choosing between two front doors to the same building. The plans, the service, the billing systems, the complaint resolution process—all identical infrastructure.

The Complicated History

Understanding Energy Texas requires knowing what happened before Rhythm took over. The timeline matters because the brand’s reputation carries baggage from its previous life.

The original Energy Texas (2021-2024): Founded under Declaration Energy LLC (PUCT certificate #10281). Operated independently in the Texas deregulated market.

The NRG acquisition (April 2024): NRG Energy purchased Declaration Energy’s entire customer book. Those customers were migrated to Discount Power and Green Mountain Energy—both NRG brands. Declaration Energy filed to relinquish its PUCT certificate and the Energy Texas trade name.

The Rhythm brand acquisition (September 2024): Rhythm Ops, LLC acquired the Energy Texas brand assets (the name, not the customers or the old company). The Texas PUC approved Rhythm to use “Energy Texas” as a trade name on certificate #10279.

The relaunch (April 2025): Energy Texas came back to market as a Rhythm-operated brand with new plans, new pricing, and Rhythm’s operational backbone.

Why this matters to you: The BBB profile for “Energy Texas” still reflects the Declaration Energy era—F rating, 93% complaint non-response rate on 29 complaints, customer reports of contracts sold to other providers without consent. Those problems belong to the old company and old management. The current Energy Texas is operationally identical to Rhythm Energy, which has a meaningfully better track record. But the brand’s public reputation hasn’t caught up to the ownership change yet.

What You’ll Actually Pay (April 2026)

We pulled current marketplace data. Energy Texas offers 5 plans, all 100% renewable:

Plan	Term	Rate Range	ETF
The Lone Saver 12	12 months	~13.3¢/kWh (bill credit plan)	$240
Texas Bright 12	12 months	~14.5¢/kWh	$240
Texas Bright 24	24 months	varies	$480
Texas Bright 36	36 months	varies	$720
The Texas Two-K 12	12 months	varies (bill credit plan)	$240

Rate range: 10.8¢ to 19.4¢ per kWh depending on plan, usage level, and TDU territory. All 5 plans are 100% green.

ETF math: $20 per remaining whole month on your contract. A 12-month plan with all 12 months left = $240. A 36-month plan at the start = $720. But the 30-day Giddy Up Guarantee means you can cancel within your first 30 days with zero early termination fee.

Auto-pay and paperless discount: $5/month credit when enrolled in both. This is baked into the advertised rates, so if you opt out, your effective rate goes up.

Bill Credit Plans: Read Before You Sign

Two of Energy Texas’s five plans use bill credits, and these need scrutiny.

The Lone Saver 12: Advertised rate looks great, but it includes a $100 monthly bill credit that only kicks in when you use 1,000 kWh or more. Miss that threshold by even 1 kWh and your effective rate jumps significantly. This plan works for typical Texas households during summer months, but apartment dwellers or winter-only residents will pay more than advertised.

The Texas Two-K 12: Same concept, bigger threshold. $125 monthly credit at 2,000 kWh usage. Designed for large homes with high consumption. If your usage history shows consistent 2,000+ kWh months, the math works. If not, skip it.

The Texas Bright plans are straightforward fixed rates without credit tricks. What you see is what you pay.

The 100% Renewable Commitment

Every Energy Texas plan is 100% renewable. Not as an upgrade. Not as a premium tier. Every plan, standard. This is identical to Rhythm Energy’s approach—because it’s the same company.

In practice, Energy Texas purchases renewable energy certificates (RECs) to match your usage with Texas wind and solar generation. The electrons hitting your meter come from the shared ERCOT grid regardless. But the financial structure pushes more renewable generation onto that grid. It’s the same mechanism Green Mountain Energy and Chariot Energy use.

The difference here is price. Green Mountain charges a noticeable premium for going green. Energy Texas’s rates compete with conventional providers. Getting 100% renewable energy at rates starting around 10.8¢/kWh is genuinely strong value in the current market.

Plan Add-Ons

Energy Texas offers two optional features that other Rhythm-operated brands don’t heavily promote:

Giddy Up Guarantee: More than just a 30-day trial. Energy Texas monitors your usage after signup, and if they can offer you a discount based on your actual consumption patterns, they will. The offer shows up in your MyAccount within 48 hours. It’s a usage-optimization tool, not just a cancellation window.

Freedom Flex ($4.95/month): Pay a monthly fee and you can switch plans once every 30 days with no early termination fee. If electricity rates drop or your usage changes, you’re not locked in. This is unusual in the Texas market—most providers make switching expensive. Whether $4.95/month is worth it depends on how volatile you expect rates to be.

Where Energy Texas Operates

Energy Texas serves all four major TDU territories in the deregulated Texas market:

• CenterPoint: Houston, Galveston, surrounding areas
• Oncor: Dallas, Fort Worth, Arlington, Plano, Waco
• AEP Texas: Corpus Christi, McAllen, Abilene
• TNMP: Select areas across Texas

Austin and San Antonio are municipal utility territories. No retail provider on this site—Energy Texas or otherwise—can sell there.

Deposit Requirements

Energy Texas runs a soft credit check on enrollment. This is a real differentiator: the credit inquiry won’t show up on your credit report or affect your score. Most Texas providers run hard pulls.

Pass the check with good credit? No deposit. Fail it? The company doesn’t publish specific deposit amounts, but the Rhythm infrastructure suggests standard deposit practices with refund after 12 consecutive on-time payments.

No prepaid option exists. If your credit situation is difficult and you want to skip deposits entirely, look at Payless Power or Pronto Power for true pay-as-you-go plans.

Customer Service

Contact channels:

• Phone: 1-888-830-0871 (customer support), 1-800-837-4099 (new service)
• Email: support@energytexas.com
• Live chat: Available during business hours, including Sundays

Business hours:

• Monday-Friday: 8 AM - 8 PM CT
• Saturday: 9 AM - 3 PM CT
• Sunday: 9 AM - 3 PM CT (live chat only)

What works well:

• Sunday live chat is uncommon among budget-positioned providers
• Weekly usage updates and bill predictions through the online portal
• 30-day Giddy Up Guarantee removes the risk of trying them out
• ETF reimbursement up to $150 if you’re switching from another provider

What doesn’t:

• No 24/7 phone support. Power outages at 2 AM mean calling your TDU (CenterPoint, Oncor, etc.), not Energy Texas
• No physical office locations
• The brand is only one year old under Rhythm management—customer service track record is short

Refer-A-Friend Program: Both you and your referral get 10,000 Energy Texas Rewards points ($100 in bill credits). Both parties must stay active and current on bills for 60 days. The referred customer needs a 12+ month plan.

What Our Research Found (April 2026)

We analyzed PUCT complaint data, BBB records, Google Reviews, Trustpilot, and third-party review aggregators. The picture is mixed—and the explanation requires separating the old Energy Texas from the new one.

PUCT Complaint Data (Current — Rhythm Ops, LLC, Certificate #10279):

• 72-73 total complaints over 12 months across all Rhythm-operated brands [PUCT, April 2026]
• 0.50 complaints per 10,000 customers vs. 1.20 industry average—39% below average [PUCT]
• 38-39 billing-related complaints (53% of total) [PUCT]
• Zero service quality complaints [PUCT]
• Billing clarity score: 55/100 [2TurnItOn, March 2026]
• Customer service score: 55/100 [2TurnItOn, March 2026]

Important context: These PUCT numbers cover the entire Rhythm Ops, LLC certificate, which includes both Rhythm Energy and Energy Texas customers. The complaint data can’t be cleanly separated between the two brands.

Review Platforms:

• Google Reviews: 4.1-4.5/5 (400+ reviews) [Google, April 2026]
• Trustpilot: Poor (4 reviews, predominantly negative) [Trustpilot, April 2026]
• True NPS: 58 [2TurnItOn, March 2026]

The BBB Situation—Read This Carefully: The BBB profile for “Energy Texas” carries an F rating with 29 complaints and a 93% non-response rate [BBB, April 2026]. These numbers look alarming, but they belong almost entirely to the Declaration Energy era (the previous owner that sold its customers to NRG/Discount Power in 2024). The current Energy Texas under Rhythm management inherited the brand name but not the BBB complaint obligations of the old company. Rhythm’s own BBB standing is separate.

This doesn’t mean you should ignore the BBB data. It means the F rating reflects a company that no longer exists, not the company currently selling electricity under this name. Over the next 12-18 months, the BBB profile should start reflecting the Rhythm-operated version.

Common Complaints (Legacy Issues):

• Solar buyback program terms changed mid-contract without notice (Declaration Energy era)
• Contracts sold to Discount Power without customer consent (NRG acquisition, 2024)
• $500 early termination fees despite company-initiated changes (Declaration Energy era)
• Rewards points not honored after account closures during the migration

Bottom Line: The raw PUCT numbers under Rhythm’s certificate are good—well below industry average. But Energy Texas specifically has only been operating under Rhythm for one year. That’s not enough time to build a standalone track record. The brand carries reputational damage from its previous owner that hasn’t been fully resolved. If you want the exact same service with a cleaner history, Rhythm Energy is the same company with a longer track record under current management.

The Rhythm vs. Energy Texas Decision

Since both brands run on identical infrastructure, here’s the actual difference:

Factor	Rhythm Energy	Energy Texas
Legal entity	Rhythm Ops, LLC	Rhythm Ops, LLC
PUCT certificate	#10279	#10279
100% renewable	Yes, all plans	Yes, all plans
Goldman Sachs backed	Yes	Yes
Plan style	Tech-forward, app-first	Texas-themed, simplicity-first
Solar buyback	Yes	Not currently promoted
PowerShift (demand response)	Yes	Not currently offered
Brand track record	5 years	1 year (under current ownership)
BBB baggage	None (no rating issued)	F rating from previous owner
Freedom Flex add-on	Not prominently offered	Yes ($4.95/mo)

If you want solar buyback or demand response programs, go with Rhythm. If you want straightforward fixed-rate plans with the Freedom Flex option and don’t care about the brand history, Energy Texas works.

The Bottom Line

Energy Texas is Rhythm Energy’s Texas-themed second brand. Same company, same license, same Goldman Sachs backing, same 100% renewable energy on every plan. The service you receive will be identical regardless of which brand name is on your bill.

Pick Energy Texas if: You want 100% green energy at competitive rates, the 30-day Giddy Up Guarantee removes your signup risk, soft credit checks matter to you, and you prefer the straightforward Texas branding over Rhythm’s tech-startup aesthetic. The Freedom Flex add-on is a genuine differentiator if you want plan-switching flexibility.

Skip Energy Texas if: You want prepaid electricity (look at Payless Power), need 24/7 phone support (no Texas retail provider truly offers this), or prefer a brand with a longer track record under current management (sign up with Rhythm directly—it’s the same company with five years of history instead of one).