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Plan Review High gimmick

TXU Free Pass: The Free Days Aren't Free

Our take

The free days are real. So is the rate that pays for them. Most homes come out ahead on a plain fixed-rate plan.

By Enri Zhulati | Updated August 6, 2026
TXU Energy logo
Plan
TXU Energy Free Pass 12
Company
TXU Energy
Plan type
Free days
Contract
12 months
Fee to leave early
$150

What the ad says. What the fine print says.

Every claim below comes straight from TXU Energy's own marketing and its own footnotes.

The ad says

“A $50 check, made out to you”

The fine print says

It's printed SPECIMEN — NON-NEGOTIABLE. The real bonus is a prepaid Visa card you can only claim by phone, roughly 90 days in, through a mailed postcard with its own 90-day deadline. Miss it and TXU keeps the $50.

The ad says

“Your 7 highest-usage days are FREE every month”

The fine print says

Free days zero out the per-unit charges on those days. The monthly base charge still applies, and the rate on the other 21+ days is set high enough to cover the giveaway.

The ad says

“Cancellation fees covered — up to $360”

The fine print says

Only as a credit on your TXU bill, only after you mail in your old company's final bill, and 'subject to approval.'

The ad says

“True Fit Guarantee — change your plan anytime, for free”

The fine print says

Only to another TXU plan, and the new plan must run 12 months or longer. Actually leaving TXU costs $150.

The ad says

“A price-protected rate with no hidden fees”

The fine print says

The rate is fixed — and the mailer never tells you what it is. Neither does txu.com: as of August 2026, Free Pass isn't on TXU's plans page at all. You're locked in for 12 months, and the fee to get out is $150.

There’s a $50 check in your mailbox. TXU Energy’s logo is on it. The amount — $50.00 — sits right where a real check prints it.

Look closer. The “pay to the order of” line says Current Resident. And across the middle, in letters designed to be skimmed past: SPECIMEN — NON-NEGOTIABLE.

It’s not a check. It’s an ad for a plan called TXU Energy Free Pass 12, and it’s landing in mailboxes across Texas right now. We read every word of it, front and back, including the footnotes in six-point type. This page is what we found.

TXU Free Pass 12 at a glance

Plan availability and rates checked August 6, 2026.

Contract12 months
Cancellation fee$150 (mailer fine print)
The hookYour 7 highest-usage days free each month — 9 in summer, per the mailer
The rateNot published. Not on the mailer, not on txu.com, not on the rate boards. Phone only.
Base chargeNot published. TXU’s free-energy sibling plans carry $9.95/month.
DepositMaybe — TXU runs a soft credit check; waivers exist (age 55+, split payments, more)
Gimmick levelHigh

Half that table says “not published.” Hold that thought — it matters more than anything the mailer does say.

What the mailer promises

Four things, in big friendly print:

  • Your 7 highest-usage days free every month — plus 2 extra during summer
  • A $50 bonus just for signing up
  • Cancellation fees covered up to $360 if you’re leaving another company
  • A True Fit Guarantee — change your plan anytime, for free

Every one of those claims is technically true. Every one carries an asterisk. The asterisks are the story — the table above lays them out side by side.

Who pays for the free days

Here’s how Free Pass works. At the end of each billing period, TXU looks at your usage, finds your 7 biggest days, and wipes out the per-unit charges for those days. You don’t pick the days. You don’t have to. Their computers do it automatically.

Sounds unbeatable — you always get your best days free, no schedule-juggling required. But think about what that means from TXU’s side of the table: they know, almost to the dollar, what those days will cost them. For a typical Texas home, the 7 heaviest days carry roughly a quarter to a third of the month’s power. An earlier Oncor pricing fact sheet for Free Pass — the EFL, the document that holds a plan’s only legally binding numbers — assumed 33.1%.

So they price the other 21+ days to cover the giveaway, plus margin. The free days aren’t a gift. They’re a prepayment, spread across every other day of your bill.

What Free Pass 12 actually costs — as best anyone can tell

Here’s the strange part: nobody outside TXU can quote you this plan’s rate. It’s not on the mailer — not on the fake check, not in the fine print, nowhere on either side of the page. It’s not on txu.com, where Free Pass doesn’t appear on the plans page at all (we checked August 6, 2026). It’s not on the rate boards. The only way to learn the price is to call the 833 number — where a salesperson answers.

The closest published pricing is Free Pass’s sibling, Live Your Free 12 — TXU’s other free-energy plan, launched with an Oncor-area pricing fact sheet in April 2024: a $9.95 monthly base charge, about 20.9¢ per kilowatt-hour in the hours that aren’t free, and an average of 18.6¢ at 1,000 kilowatt-hours once the free hours are counted (per EnergyChoiceMatters’ review of the EFL).

Run Free Pass through those numbers — a back-of-envelope illustration, ours, since TXU won’t publish the real ones. Say you use 1,000 kilowatt-hours in a Dallas-area month:

PlanAverage priceMonthly bill
Free-days pricing at TXU’s assumed 33% free share (our estimate from the April 2024 sibling EFL)~20¢~$200
TXU’s own Simple Rate 12 (TexasElectricityRatings, Aug 6, 2026)17.2¢$172
Cheapest listed Dallas 12-month fixed plan (ElectricChoice listings, early Aug 2026)~7¢~$70

That bottom row deserves its own asterisk: sub-7¢ headline rates usually belong to bill-credit plans with fine print of their own. But the middle row has no asterisk. It’s TXU’s plain plan, at TXU’s own prices — and it beats Free Pass by roughly $340 a year in this illustration. (Houston area: the CenterPoint version of Simple Rate 12 listed at 16.2¢ the same day, so the gap runs wider there.)

The math behind that top row is short. At sibling-plan pricing, a 1,000 kilowatt-hour month costs about $269 before any free days. Each percentage point of usage you shift onto free days saves about $2.09. Shift TXU’s assumed 33 points and you land near $200.

For Free Pass to merely match TXU’s own plain fixed plan, your 7 free days would have to carry about 46% of the month’s power. TXU’s own pricing sheet assumed they carry 33%. The plan isn’t priced to lose that bet. You are.

The $50 check that isn’t a check

The real $50 bonus exists. Collecting it is an obstacle course. From the fine print, here’s the full route:

  1. Sign up by phone — the bonus is “only redeemable by calling.”
  2. Wait about 90 days from the day your service starts.
  3. Watch your mail for a postcard with redemption instructions.
  4. Follow the instructions within 90 days of receiving it. TXU’s own words: if you don’t, “you will not receive it.”
  5. Stay in good standing, not pending cancellation, with your first month’s bill paid in full.
  6. Then, within five more weeks, receive — not cash — a prepaid Visa card.

The rebate industry has a word for the people who never finish that course: breakage. Every step is legal and every step is disclosed. The course is simply engineered so that a healthy share of the people promised $50 never collect it. If the bonus were the point, it would be a credit on your first bill. It isn’t, and that tells you something.

The rest of the fine print

Leaving costs $150. Free Pass 12 has a 12-month minimum term and a $150 early cancellation fee. Both are in the mailer’s footnotes, neither is on the front.

The “change anytime” guarantee keeps you at TXU. The True Fit Guarantee lets you swap plans without a fee — but only to another TXU plan, and the new one must run 12 months or longer. It’s not an exit. It’s a revolving door that opens back into the same building.

“Cancellation fees covered” has homework. TXU will cover up to $360 of your old company’s cancellation fee — as a credit on your TXU bill, after you send them your final bill, and “subject to approval.” Reasonable, but it’s a rebate with paperwork, not money in your hand.

They already looked at your credit. The mailer is a “prescreened offer” — TXU got your name by running criteria against credit-bureau data. That’s disclosed in the fine print too, along with the phone numbers to make it stop.

None of this is illegal. All of it is working exactly as designed: the front of the mailer sells certainty and free stuff; the back quietly takes most of it back.

Is TXU Free Pass ever a good deal?

An honest answer: sometimes, for a narrow band of homes.

The plan fits a house whose usage doesn’t just run high but spikes — a pool pump cycling through a 105° July, electric heat slamming on for a February freeze, a 2,500-square-foot house full of teenagers where the worst seven days dwarf the other twenty-one. If a $400 August has burned you before, free days on exactly those days blunt the ugliest bills, and that predictability is worth something.

But run the 30-second test before you believe you’re that house. Pull last month’s daily usage from your electric company’s app or Smart Meter Texas, add up your 7 biggest days, and divide by the month’s total. Under 40%? Free Pass can’t win for you — the everyday rate eats the gift. Most homes land near a third.

Then run the other 30-second test on the plan itself: ask the salesperson to email the pricing fact sheet (the EFL) before you agree to anything — they’re required to provide it. Find the average price at 1,000 kilowatt-hours. Put it next to a plain fixed-rate plan. TXU is a legitimate, stable company — that’s never been the question. The question is whether you want to pay extra for a plan built around a marketing hook.

We’ve seen this movie before with free nights and weekends plans and bill-credit plans. TXU alone runs several versions — we’ve taken apart Free Nights & Solar Days and the Ultimate Season Pass the same way. The prop changes. The script doesn’t: give the customer something vivid and free, and recover it in a rate nobody reads.

What to do instead

Toss the check — it was never money. Then do the ten-minute version of what we did:

  1. Get your real usage. It’s on any recent bill, or your online account.
  2. Compare total yearly cost, not gimmicks. See what every company actually charges at your usage on ComparePower — including TXU’s plain fixed plans, which are often better than their headline plans.
  3. If you’re weighing TXU against a cheaper company, start with TXU vs Gexa or TXU vs Frontier.

A plan with nothing free, no bonus, and no guarantees usually costs less than one with all three. Someone has to pay for the fireworks.


Why this page exists

This page answers: “Is the TXU Free Pass plan — and that $50 check in the mail — a good deal?”

It doesn’t answer: “What’s the cheapest plan in your ZIP code today?” Prices change weekly. For that, compare actual prices on ComparePower.

We don’t sell plans on this site — enrollment happens on ComparePower, and our methodology page spells out the relationship. What we sell is the fine print, read for you.

Questions people ask about this plan

Is the $50 check from TXU real?

No. The check in the mailer is stamped SPECIMEN — NON-NEGOTIABLE and made out to 'Current Resident.' You can't cash it. It advertises a $50 bonus that arrives as a prepaid Visa card — but only if you sign up by phone, wait about 90 days, then redeem a mailed postcard within its own 90-day window. TXU's fine print says plainly: miss the deadline and 'you will not receive it.'

How does the TXU Free Pass plan work?

At the end of each billing period, TXU finds the 7 days you used the most power (9 during summer months) and removes the per-unit charges for those days. You don't pick the days and you can't game them — but TXU already priced the giveaway into the rate you pay on every other day of the month.

Can I pick which days are free?

No. TXU picks them after the fact — whichever 7 days you used the most. That sounds like a feature, and it is: you never miss the free days. But it also means TXU knows almost exactly what the free days will cost, and sets the everyday rate to cover it.

What does it cost to cancel TXU Free Pass 12?

$150, per the mailer's own fine print, with a 12-month minimum term. The 'True Fit Guarantee' only lets you swap to another TXU plan of 12 months or longer — it doesn't waive the fee to leave TXU.

Is TXU Free Pass ever worth it?

If your usage swings hard — pool pump, July heat, a full house — the free days blunt your worst bills, and that predictability is worth something. But by our math from TXU's sibling-plan pricing, your 7 free days would need to carry roughly 46% of the month's usage just to match TXU's own plain fixed plan — and TXU's past pricing sheets assumed they carry about 33%. Check the average price per kilowatt-hour on the pricing fact sheet before you sign.

Why isn't the TXU Free Pass plan on TXU's website?

As of August 2026, Free Pass doesn't appear on txu.com's plans page or on the major rate boards. It's a direct-mail offer, sold by phone through the 833 number on the mailer — which is also why there's no published rate to check. Ask the salesperson to email you the pricing fact sheet (the EFL) before you agree to anything. They're required to provide it.

Plans change. Fine print doesn't get shorter.

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