Think Energy vs TXU Energy
Quick Verdict
TXU Energy has 24 years in Texas. Think Energy has 5. That's not nothing—TXU Energy survived every grid crisis since 2002.
Experience matters for stability. Price matters for your wallet. Check both on ComparePower.
19-Year Experience Gap
TXU Energy: 24 years in Texas. Think Energy: 5 years. Companies don't survive 24 Texas summers by accident.
Complaint Comparison
PUCT Data • Jul-Dec 2025
Think Energy
TXU Energy
TXU Energy has 1.9 fewer complaints per 10k customers
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
The Verdict
- You want a multi-state company with Texas presence
- You prioritize 100% renewable energy options
- You prefer online-first electricity shopping
- You want a company that's survived 24 Texas summers (Think Energy has 5)
- You use power at night (pool pump, EV charging, night owl habits)
- You want options—7 plan types vs 3. More complexity, but more ways to optimize
- You need month-to-month—Think Energy locks you in for 6 months minimum
Category Breakdown
24 years vs 5—19+ more grid crises survived
Both sell green plans—check who has actual renewable generation backing
7 plan types vs 3—more ways to optimize (or overcomplicate)
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Think Energy | TXU Energy |
|---|---|---|
| Parent Company | Independent | Vistra Corp (NYSE: VST) |
| Years in Texas | 5+ | 24+ |
| Headquarters | Philadelphia, Pennsylvania | Irving, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
What Actually Differs
Think Energy and TXU Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Think Energy: Owned by Independent. 5 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Philadelphia, Pennsylvania.
TXU Energy: Owned by Vistra Corp (NYSE: VST). 24 years in Texas—that track record matters when you're signing a multi-year contract. Based in Irving, Texas.
What They Actually Sell
Think Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
TXU Energy offers fixed-rate, variable-rate, indexed, time-of-use, free-nights, free-weekends, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Think Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
TXU Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll up to the "Choose if..." sections—they'll tell you which one fits your situation. For actual rates, check ComparePower. Takes 2 minutes.
Company Snapshots
Think Energy
- Parent Company
- Independent
- Years in Texas
- 5+
- Headquarters
- Philadelphia, Pennsylvania
- Deposit Required
- conditional
TXU Energy
- Parent Company
- Vistra Corp (NYSE: VST)
- Years in Texas
- 24+
- Headquarters
- Irving, Texas
- Deposit Required
- conditional
More Head-to-Head Matchups
See who wins when Think Energy and TXU Energy face other competitors.
Featured In Best-Of Lists
See where Think Energy and TXU Energy are featured in our category guides.
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"I like that it searched multiple companies for me. So I don't have to search one by one. Saves time."
— Lacy L., Texas
See Current Rates
Compare current plans from both companies.
Frequently Asked Questions
Q: When should I choose Think Energy over TXU Energy? ▼
You want a multi-state company with Texas presence. You prioritize 100% renewable energy options. You prefer online-first electricity shopping.
Q: When should I choose TXU Energy over Think Energy? ▼
You want a company that's survived 24 Texas summers (Think Energy has 5). You use power at night (pool pump, EV charging, night owl habits). You want options—7 plan types vs 3. More complexity, but more ways to optimize. You need month-to-month—Think Energy locks you in for 6 months minimum.
Q: What is the main difference between Think Energy and TXU Energy? ▼
TXU Energy leads in track record, plan options. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Think Energy or TXU Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Think Energy or TXU Energy? ▼
TXU Energy: 24 years. Think Energy: 5 years. That 19-year gap matters—TXU Energy survived the 2011 freeze, the 2021 disaster, and every summer in between. Track records like that don't happen by accident.
Q: Which is better for green energy, Think Energy or TXU Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Think Energy and TXU Energy offer? ▼
Think Energy: fixed-rate, variable-rate, green. TXU Energy: fixed-rate, variable-rate, indexed, time-of-use, free-nights, free-weekends, green. TXU Energy has more options (7 plan types vs 3). More options = more ways to optimize, but also more ways to pick wrong. If you just want simple fixed-rate power, ignore the complexity. If you have specific needs (EV charging at night, pool pump, work-from-home AC), the right specialty plan can save you $50/month.
Q: Which is better overall, Think Energy or TXU Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Think Energy wins if you want a multi-state company with texas presence. TXU Energy wins if you're staying put for 2-3 years and want rate stability. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.