Best Electricity Companies in Texas

The best electricity company in Texas overall is TXU Energy (20+ years, 50+ plan types, Vistra-owned). Runners-up: Reliant Energy, Gexa Energy.

Best for: Brand trust

TXU Energy

20+ years in Texas, 50+ plan types, owned by Vistra (NYSE: VST)

You're staying put for 2-3 years and want rate stabilityYour credit score is 650+ (otherwise, expect a deposit)You use their 24/7 phone support--it's good

Price position: Competitive

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Best for: Rewards shoppers

Reliant Energy

NRG-owned, Reliant Rewards gets you 5% back at Amazon/Target/Kroger

You'll use Reliant Rewards (worth $50-$100/year if you do)You want a legit mobile app--theirs is one of the best in TexasYou're already an NRG customer and want everything in one place

Price position: Competitive

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Best for: Value seekers

Gexa Energy

NextEra subsidiary - often 10-15% cheaper than TXU/Reliant on fixed rates

You want a solid rate without spending hours comparing gimmicksYou don't need prepaid--your credit is fineYou'd rather have a lower rate than rewards points you'll never use

Price position: Competitive

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Best for: Green purists

Green Mountain Energy

100% renewable since 1997 - only sells green plans, period

You'll pay 15-25% more for authentic renewable energy--and feel good about itEnvironmental track record matters, not just a 'green' labelYou want your electricity company to support wind/solar infrastructure

Price position: Competitive

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Best for: No-frills plans

Frontier Utilities

No gimmicks - just fixed rates with 24/7 phone support

You shop rates and want to pay less--Frontier often beats TXU and Reliant by 10%+Your credit is decent (650+) and you qualify for no depositYou're renting short-term and want flexible terms

Price position: Competitive

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Best for: Digital experience

Rhythm Energy

Founded 2020, 4.7 Google rating, no hidden fees in their pricing

You have solar panels--Rhythm's buyback rates beat most competitorsYou're tired of EFLs that require a math degree to understandYou use apps and want real-time usage data

Price position: Competitive

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How This Was Decided

These companies are featured based on what matters for this category:

Years operating in Texas (minimum 5 years, or parent company with 10+ year track record)
Number of plan types offered (fixed, variable, prepaid, TOU, green)
Customer service hours and hold times (we called each one)
Deposit requirements for customers with credit scores under 650
Complaint ratio per 1,000 customers (PUCT data)
Parent company financial stability (public company or PE-backed)