Best Electricity Companies in Texas

The best electricity company in Texas overall is TXU Energy (20+ years, 50+ plan types, Vistra-owned). Runners-up: Reliant Energy, Gexa Energy.

Best for: Brand trust

TXU Energy

20+ years in Texas, 50+ plan types, owned by Vistra (NYSE: VST)

You want plan variety: free nights, seasonal discounts, solar, EV chargingYou value 24/7 phone support that actually picks upYou're staying 1-2 years and want the 60-day satisfaction guarantee as a safety net

Price position: Competitive

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Best for: Rewards shoppers

Reliant Energy

NRG-owned, Reliant Rewards gets you 5% back at Amazon/Target/Kroger

You want time-of-use plans that actually work--Truly Free Nights/Weekends are the real deal if you shift usageYou need prepaid power with no credit check and no depositYou value a solid mobile app and 24/7 customer support

Price position: Competitive

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Best for: Value seekers

Gexa Energy

NextEra subsidiary - often 10-15% cheaper than TXU/Reliant on fixed rates

You want competitive rates without gimmicky plan structuresGreen energy matters--every Gexa plan is 100% renewableYou have decent credit and don't need prepaid

Price position: Competitive

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Best for: Green purists

Green Mountain Energy

100% renewable since 1997 - only sells green plans, period

Green energy is a real priority, not just a checkboxYou want a provider with 29 years of renewable-only track recordYou have solar panels and want a buyback program

Price position: Competitive

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Best for: No-frills plans

Frontier Utilities

No gimmicks - just fixed rates with 24/7 phone support

You shop rates and want to pay less--Frontier often beats TXU and Reliant by 20-30%Your credit is rough and you need prepaid (Power As You Go, no credit check)You speak Spanish--bilingual support with native speakers

Price position: Competitive

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Best for: Digital experience

Rhythm Energy

Founded 2020, 4.7 Google rating, no hidden fees in their pricing

You have solar panels--Rhythm's buyback program is competitive and well-designedYou want 100% renewable energy without paying a green premiumYou prefer managing everything through an app, not a phone call

Price position: Competitive

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How This Was Decided

These companies are featured based on what matters for this category:

Years operating in Texas (minimum 5 years, or parent company with 10+ year track record)
Number of plan types offered (fixed, variable, prepaid, TOU, green)
Customer service hours and hold times (we called each one)
Deposit requirements for customers with credit scores under 650
Complaint ratio per 1,000 customers (PUCT data)
Parent company financial stability (public company or PE-backed)