Think Energy vs Xoom Energy
Quick Verdict
Same wires. Same grid. Same electrons flowing to your house. The only real difference? Who sends you the bill and what they charge.
Since there's no major differentiator, this comes down to price. Check ComparePower for current rates.
What Actually Differs
Think Energy and Xoom Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Think Energy: Owned by Energywell (backed by Oaktree Capital Management / Brookfield). 15 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Greens Farms, Connecticut.
Xoom Energy: Owned by NRG Energy (NYSE: NRG). 15 years in Texas—that track record matters when you're signing a multi-year contract. Based in Huntersville, North Carolina.
What They Actually Sell
Think Energy offers fixed-rate, green, solar-buyback. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
Xoom Energy offers fixed-rate, variable-rate, prepaid, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits). They offer a prepaid billing option.
The Money Part
Think Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
Xoom Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll down to "The Verdict" for the quick answer. For actual rates, check ComparePower. Takes 2 minutes.
See how they compare on price
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Category Breakdown
Both sell green plans—check who has actual renewable generation backing
Xoom Energy offers a prepaid option. Think Energy requires standard credit enrollment.
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Think Energy | Xoom Energy |
|---|---|---|
| Parent Company | Energywell (backed by Oaktree Capital Management / Brookfield) | NRG Energy (NYSE: NRG) |
| Years in Texas | 15+ | 15+ |
| Headquarters | Greens Farms, Connecticut | Huntersville, North Carolina |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
Trust & Complaint Data ▼
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
Complaint Comparison
PUCT Data • Jul-Dec 2025
Think Energy
Xoom Energy
Think Energy has 2.2 fewer complaints per 10k customers
The Verdict
- You want more green plan variety (check if they have actual renewable generation backing)
- You want 100% renewable energy without paying a green premium
- You want a long fixed-rate lock--up to 60 months on solar plans
- You own a smart thermostat and want $10/month in bill credits through Think Smart
- You want a prepaid pay-as-you-go option—Think Energy doesn't offer one
- You want an NRG-backed provider with online signup and prepaid options
- You know an ACN rep you want to support through their direct sales channel
- You want the Freedom2Connect ETF buyout when switching providers
Done researching? See actual rates.
Think Energy or Xoom Energy — find out which one is cheaper at your address.
Frequently Asked Questions
Q: When should I choose Think Energy over Xoom Energy? ▼
You want more green plan variety (check if they have actual renewable generation backing). You want 100% renewable energy without paying a green premium. You want a long fixed-rate lock--up to 60 months on solar plans. You own a smart thermostat and want $10/month in bill credits through Think Smart.
Q: When should I choose Xoom Energy over Think Energy? ▼
You want a prepaid pay-as-you-go option—Think Energy doesn't offer one. You want an NRG-backed provider with online signup and prepaid options. You know an ACN rep you want to support through their direct sales channel. You want the Freedom2Connect ETF buyout when switching providers.
Q: What is the main difference between Think Energy and Xoom Energy? ▼
Xoom Energy leads in credit flexibility. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Think Energy or Xoom Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Think Energy or Xoom Energy? ▼
Xoom Energy: 15 years. Think Energy: 15 years. Similar track records. Both have survived enough Texas summers to prove they won't fold mid-contract.
Q: Do Think Energy or Xoom Energy offer no-deposit electricity? ▼
Xoom Energy offers a prepaid option. Think Energy doesn't have prepaid. Both run credit checks for standard plans and may require deposits based on your credit history.
Q: Which is better for green energy, Think Energy or Xoom Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Think Energy and Xoom Energy offer? ▼
Think Energy: fixed-rate, green, solar-buyback. Xoom Energy: fixed-rate, variable-rate, prepaid, green. Xoom Energy has more options (4 plan types vs 3). More options = more ways to optimize, but also more ways to pick wrong. If you just want simple fixed-rate power, ignore the complexity. If you have specific needs (EV charging at night, pool pump, work-from-home AC), the right specialty plan can save you $50/month.
Q: Which is better overall, Think Energy or Xoom Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Think Energy wins if you want 100% renewable energy without paying a green premium. Xoom Energy wins if you want an nrg-backed provider with online signup and prepaid options. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.