Think Energy vs Veteran Energy
Quick Verdict
Key difference: Veteran Energy skips the credit check. Think Energy runs your credit and might want a deposit.
If credit isn't an issue, compare both on ComparePower. If it is, you know your answer.
Only One Skips the Credit Check
Veteran Energy doesn't run your credit. Think Energy runs your credit and might want $200-400 upfront.
What Actually Differs
Think Energy and Veteran Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Think Energy: Owned by Energywell (backed by Oaktree Capital Management / Brookfield). 15 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Greens Farms, Connecticut.
Veteran Energy: Owned by Value Based Brands LLC (Vistra Corp subsidiary). 35 years in Texas—that track record matters when you're signing a multi-year contract. Based in Dallas, Texas.
What They Actually Sell
Think Energy offers fixed-rate, green, solar-buyback. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
Veteran Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Think Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
Veteran Energy: Deposit depends on credit—expect $200-400 if your score is below 600. No credit check needed.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll down to "The Verdict" for the quick answer. For actual rates, check ComparePower. Takes 2 minutes.
See how they compare on price
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Category Breakdown
35 years vs 15—20+ more grid crises survived
Both sell green plans—check who has actual renewable generation backing
Veteran Energy skips the credit check entirely. Think Energy runs your credit and might want $200-400 upfront.
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Think Energy | Veteran Energy |
|---|---|---|
| Parent Company | Energywell (backed by Oaktree Capital Management / Brookfield) | Value Based Brands LLC (Vistra Corp subsidiary) |
| Years in Texas | 15+ | 35+ |
| Headquarters | Greens Farms, Connecticut | Dallas, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
Trust & Complaint Data ▼
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
Complaint Comparison
PUCT Data • Jul-Dec 2025
Think Energy
Veteran Energy
Veteran Energy has 1.4 fewer complaints per 10k customers
The Verdict
- You want 100% renewable energy without paying a green premium
- You want a long fixed-rate lock--up to 60 months on solar plans
- You own a smart thermostat and want $10/month in bill credits through Think Smart
- You have solar panels and want a long-term buyback plan
- You want a company that's survived 35 Texas summers (Think Energy has 15)
- Your credit is rough and you need to skip the credit check—Think Energy will run your credit
- You need month-to-month—Think Energy locks you in for 12 months minimum
Done researching? See actual rates.
Think Energy or Veteran Energy — find out which one is cheaper at your address.
Frequently Asked Questions
Q: When should I choose Think Energy over Veteran Energy? ▼
You want 100% renewable energy without paying a green premium. You want a long fixed-rate lock--up to 60 months on solar plans. You own a smart thermostat and want $10/month in bill credits through Think Smart. You have solar panels and want a long-term buyback plan.
Q: When should I choose Veteran Energy over Think Energy? ▼
You want a company that's survived 35 Texas summers (Think Energy has 15). Your credit is rough and you need to skip the credit check—Think Energy will run your credit. You need month-to-month—Think Energy locks you in for 12 months minimum.
Q: What is the main difference between Think Energy and Veteran Energy? ▼
Veteran Energy leads in track record, credit flexibility. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Think Energy or Veteran Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Think Energy or Veteran Energy? ▼
Veteran Energy: 35 years. Think Energy: 15 years. That 20-year gap matters—Veteran Energy survived the 2011 freeze, the 2021 disaster, and every summer in between. Track records like that don't happen by accident.
Q: Do Think Energy or Veteran Energy offer no-deposit electricity? ▼
Veteran Energy skips the credit check entirely. Think Energy runs your credit and might want $200-400 upfront. If you've got credit issues, Veteran Energy is the clear choice.
Q: Which is better for green energy, Think Energy or Veteran Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Think Energy and Veteran Energy offer? ▼
Think Energy: fixed-rate, green, solar-buyback. Veteran Energy: fixed-rate, variable-rate, green. Similar variety. Both have enough options for most situations.
Q: Which is better overall, Think Energy or Veteran Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Think Energy wins if you want 100% renewable energy without paying a green premium. Veteran Energy wins if supporting veteran causes is genuinely important to you. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.
More Head-to-Head Matchups
See who wins when Think Energy and Veteran Energy face other competitors.