Tara Energy vs Veteran Energy
Quick Verdict
Same wires. Same grid. Same electrons flowing to your house. The only real difference? Who sends you the bill and what they charge.
Since there's no major differentiator, this comes down to price. Check ComparePower for current rates.
Complaint Comparison
PUCT Data • Jul-Dec 2025
Tara Energy
Veteran Energy
Veteran Energy has 4.6 fewer complaints per 10k customers
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
The Verdict
- You want a company that's survived 22 Texas summers (Veteran Energy has 15)
- You want Just Energy service under a different brand
- You're comparing across the Just Energy family of brands
- You found a Tara rate that beats their other brands
- Supporting veteran causes matters to you
- You want Vistra Corp stability with a mission-driven wrapper
- You'll use the 60-day penalty-free switch period to test them out
- Simple fixed-rate plans without gimmicks
Category Breakdown
22 years vs 15—7+ more grid crises survived
Both sell green plans—check who has actual renewable generation backing
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Tara Energy | Veteran Energy |
|---|---|---|
| Parent Company | Just Energy Group Inc. | Value Based Brands LLC (Vistra Corp subsidiary) |
| Years in Texas | 22+ | 15+ |
| Headquarters | Houston, Texas | Dallas, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
What Actually Differs
Tara Energy and Veteran Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Tara Energy: Owned by Just Energy Group Inc.. 22 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Houston, Texas.
Veteran Energy: Owned by Value Based Brands LLC (Vistra Corp subsidiary). 15 years in Texas—that track record matters when you're signing a multi-year contract. Based in Dallas, Texas.
What They Actually Sell
Tara Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
Veteran Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Tara Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
Veteran Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll up to the "Choose if..." sections—they'll tell you which one fits your situation. For actual rates, check ComparePower. Takes 2 minutes.
Company Snapshots
Tara Energy
- Parent Company
- Just Energy Group Inc.
- Years in Texas
- 22+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
Veteran Energy
- Parent Company
- Value Based Brands LLC (Vistra Corp subsidiary)
- Years in Texas
- 15+
- Headquarters
- Dallas, Texas
- Deposit Required
- conditional
More Head-to-Head Matchups
See who wins when Tara Energy and Veteran Energy face other competitors.
"I like that it searched multiple companies for me. So I don't have to search one by one. Saves time."
— Lacy L., Texas
See Current Rates
Compare current plans from both companies.
Frequently Asked Questions
Q: When should I choose Tara Energy over Veteran Energy? ▼
You want a company that's survived 22 Texas summers (Veteran Energy has 15). You want Just Energy service under a different brand. You're comparing across the Just Energy family of brands. You found a Tara rate that beats their other brands.
Q: When should I choose Veteran Energy over Tara Energy? ▼
Supporting veteran causes matters to you. You want Vistra Corp stability with a mission-driven wrapper. You'll use the 60-day penalty-free switch period to test them out. Simple fixed-rate plans without gimmicks.
Q: What is the main difference between Tara Energy and Veteran Energy? ▼
Tara Energy leads in track record. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Tara Energy or Veteran Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Tara Energy or Veteran Energy? ▼
Tara Energy: 22 years. Veteran Energy: 15 years. Similar track records. Both have survived enough Texas summers to prove they won't fold mid-contract.
Q: Which is better for green energy, Tara Energy or Veteran Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Tara Energy and Veteran Energy offer? ▼
Tara Energy: fixed-rate, variable-rate, green. Veteran Energy: fixed-rate, variable-rate, green. Similar variety. Both have enough options for most situations.
Q: Which is better overall, Tara Energy or Veteran Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Tara Energy wins if you want just energy service under a different brand. Veteran Energy wins if supporting veteran causes matters to you. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.