Rhythm Energy vs Tara Energy
Quick Verdict
Tara Energy has 24 years in Texas. Rhythm Energy has 5. That's not nothing—Tara Energy survived every grid crisis since 2002.
Experience matters for stability. Price matters for your wallet. Check both on ComparePower.
19-Year Experience Gap
Tara Energy: 24 years in Texas. Rhythm Energy: 5 years. Companies don't survive 24 Texas summers by accident.
What Actually Differs
Rhythm Energy and Tara Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Rhythm Energy: Owned by Goldman Sachs (West Street Capital Partners VII). 5 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Houston, Texas.
Tara Energy: Owned by Just Energy Group Inc. (IGS Energy). 24 years in Texas—that track record matters when you're signing a multi-year contract. Based in Houston, Texas.
What They Actually Sell
Rhythm Energy offers fixed-rate, time-of-use, green, solar-buyback. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
Tara Energy offers fixed-rate, free-nights, free-weekends, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Rhythm Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
Tara Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll down to "The Verdict" for the quick answer. For actual rates, check ComparePower. Takes 2 minutes.
See how they compare on price
Enter your ZIP code. Real plans, real prices — takes 30 seconds.
Category Breakdown
24 years vs 5—19+ more grid crises survived
Both sell green plans—check who has actual renewable generation backing
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Rhythm Energy | Tara Energy |
|---|---|---|
| Parent Company | Goldman Sachs (West Street Capital Partners VII) | Just Energy Group Inc. (IGS Energy) |
| Years in Texas | 5+ | 24+ |
| Headquarters | Houston, Texas | Houston, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
Trust & Complaint Data ▼
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
Complaint Comparison
PUCT Data • Jul-Dec 2025
Rhythm Energy
Tara Energy
Rhythm Energy has 5.7 fewer complaints per 10k customers
The Verdict
- You have solar panels--Rhythm's buyback program is competitive and well-designed
- You want 100% renewable energy without paying a green premium
- You prefer managing everything through an app, not a phone call
- You own a smart thermostat and want bill credits for demand response
- You want a company that's survived 24 Texas summers (Rhythm Energy has 5)
- You use power at night (pool pump, EV charging, night owl habits)
Done researching? See actual rates.
Rhythm Energy or Tara Energy — find out which one is cheaper at your address.
Frequently Asked Questions
Q: When should I choose Rhythm Energy over Tara Energy? ▼
You have solar panels--Rhythm's buyback program is competitive and well-designed. You want 100% renewable energy without paying a green premium. You prefer managing everything through an app, not a phone call. You own a smart thermostat and want bill credits for demand response.
Q: When should I choose Tara Energy over Rhythm Energy? ▼
You want a company that's survived 24 Texas summers (Rhythm Energy has 5). You use power at night (pool pump, EV charging, night owl habits).
Q: What is the main difference between Rhythm Energy and Tara Energy? ▼
Tara Energy leads in track record. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Rhythm Energy or Tara Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Rhythm Energy or Tara Energy? ▼
Tara Energy: 24 years. Rhythm Energy: 5 years. That 19-year gap matters—Tara Energy survived the 2011 freeze, the 2021 disaster, and every summer in between. Track records like that don't happen by accident.
Q: Which is better for green energy, Rhythm Energy or Tara Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Rhythm Energy and Tara Energy offer? ▼
Rhythm Energy: fixed-rate, time-of-use, green, solar-buyback. Tara Energy: fixed-rate, free-nights, free-weekends, green. Similar variety. Both have enough options for most situations.
Q: Which is better overall, Rhythm Energy or Tara Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Rhythm Energy wins if you have solar panels--rhythm's buyback program is competitive and well-designed. Tara Energy wins if you're part of the south asian community and want a provider that actually knows your community. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.
More Head-to-Head Matchups
See who wins when Rhythm Energy and Tara Energy face other competitors.
Featured In Best-Of Lists
See where Rhythm Energy and Tara Energy are featured in our category guides.
Related Guides
Average Electricity Usage in Texas: How Do You Compare?
The average Texas home uses 1,132 kWh per month--29% more than the national average. Here's how your usage compares and what drives those numbers.
guidesApartment Electricity in Texas: The Complete Renter's Guide
Everything Texas renters need to know about apartment electricity: when you need your own plan, short-term vs contract options, low-usage plans, deposits, and what happens when you move out.
guidesBest Electricity Plans for EV Owners in Texas
Charging an electric vehicle adds 300-500 kWh to your monthly bill. Here's how to find the right plan structure--free nights, time-of-use, or high-usage--to keep your charging costs low.