Rhythm Energy vs Tara Energy
Quick Verdict
Tara Energy has 22 years in Texas. Rhythm Energy has 5. That's not nothing—Tara Energy survived every grid crisis since 2004.
Experience matters for stability. Price matters for your wallet. Check both on ComparePower.
17-Year Experience Gap
Tara Energy: 22 years in Texas. Rhythm Energy: 5 years. Companies don't survive 22 Texas summers by accident.
Complaint Comparison
PUCT Data • Jul-Dec 2025
Rhythm Energy
Tara Energy
Rhythm Energy has 5.7 fewer complaints per 10k customers
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
The Verdict
- You want more green plan variety (check if they have actual renewable generation backing)
- You need month-to-month—Tara Energy locks you in for 6 months minimum
- You want a company that's survived 22 Texas summers (Rhythm Energy has 5)
- You want Just Energy service under a different brand
- You're comparing across the Just Energy family of brands
- You found a Tara rate that beats their other brands
Category Breakdown
22 years vs 5—17+ more grid crises survived
Both sell green plans—check who has actual renewable generation backing
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Rhythm Energy | Tara Energy |
|---|---|---|
| Parent Company | Independent (Venture-backed) | Just Energy Group Inc. |
| Years in Texas | 5+ | 22+ |
| Headquarters | Houston, Texas | Houston, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
What Actually Differs
Rhythm Energy and Tara Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Rhythm Energy: Owned by Independent (Venture-backed). 5 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Houston, Texas.
Tara Energy: Owned by Just Energy Group Inc.. 22 years in Texas—that track record matters when you're signing a multi-year contract. Based in Houston, Texas.
What They Actually Sell
Rhythm Energy offers fixed-rate, variable-rate, indexed, green, solar-buyback. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
Tara Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Rhythm Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
Tara Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll up to the "Choose if..." sections—they'll tell you which one fits your situation. For actual rates, check ComparePower. Takes 2 minutes.
Company Snapshots
Rhythm Energy
- Parent Company
- Independent (Venture-backed)
- Years in Texas
- 5+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
Tara Energy
- Parent Company
- Just Energy Group Inc.
- Years in Texas
- 22+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
More Head-to-Head Matchups
See who wins when Rhythm Energy and Tara Energy face other competitors.
Featured In Best-Of Lists
See where Rhythm Energy and Tara Energy are featured in our category guides.
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"I like that it searched multiple companies for me. So I don't have to search one by one. Saves time."
— Lacy L., Texas
See Current Rates
Compare current plans from both companies.
Frequently Asked Questions
Q: When should I choose Rhythm Energy over Tara Energy? ▼
You want more green plan variety (check if they have actual renewable generation backing). You need month-to-month—Tara Energy locks you in for 6 months minimum.
Q: When should I choose Tara Energy over Rhythm Energy? ▼
You want a company that's survived 22 Texas summers (Rhythm Energy has 5). You want Just Energy service under a different brand. You're comparing across the Just Energy family of brands. You found a Tara rate that beats their other brands.
Q: What is the main difference between Rhythm Energy and Tara Energy? ▼
Tara Energy leads in track record. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Rhythm Energy or Tara Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Rhythm Energy or Tara Energy? ▼
Tara Energy: 22 years. Rhythm Energy: 5 years. That 17-year gap matters—Tara Energy survived the 2011 freeze, the 2021 disaster, and every summer in between. Track records like that don't happen by accident.
Q: Which is better for green energy, Rhythm Energy or Tara Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Rhythm Energy and Tara Energy offer? ▼
Rhythm Energy: fixed-rate, variable-rate, indexed, green, solar-buyback. Tara Energy: fixed-rate, variable-rate, green. Rhythm Energy has more options (5 plan types vs 3). More options = more ways to optimize, but also more ways to pick wrong. If you just want simple fixed-rate power, ignore the complexity. If you have specific needs (EV charging at night, pool pump, work-from-home AC), the right specialty plan can save you $50/month.
Q: Which is better overall, Rhythm Energy or Tara Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Rhythm Energy wins if you have solar panels--rhythm's buyback rates beat most competitors. Tara Energy wins if you want just energy service under a different brand. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.