Pulse Power vs Tara Energy
Quick Verdict
Tara Energy has 24 years in Texas. Pulse Power has 8. That's not nothing—Tara Energy survived every grid crisis since 2002.
Experience matters for stability. Price matters for your wallet. Check both on ComparePower.
16-Year Experience Gap
Tara Energy: 24 years in Texas. Pulse Power: 8 years. Companies don't survive 24 Texas summers by accident.
What Actually Differs
Pulse Power and Tara Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Pulse Power: Owned by Shell plc (via MP2 Energy). 8 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Houston, Texas.
Tara Energy: Owned by Just Energy Group Inc. (IGS Energy). 24 years in Texas—that track record matters when you're signing a multi-year contract. Based in Houston, Texas.
What They Actually Sell
Pulse Power offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
Tara Energy offers fixed-rate, free-nights, free-weekends, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Pulse Power: Deposit depends on credit—expect $200-400 if your score is below 600.
Tara Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll down to "The Verdict" for the quick answer. For actual rates, check ComparePower. Takes 2 minutes.
See how they compare on price
Enter your ZIP code. Real plans, real prices — takes 30 seconds.
Category Breakdown
24 years vs 8—16+ more grid crises survived
Both sell green plans—check who has actual renewable generation backing
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Pulse Power | Tara Energy |
|---|---|---|
| Parent Company | Shell plc (via MP2 Energy) | Just Energy Group Inc. (IGS Energy) |
| Years in Texas | 8+ | 24+ |
| Headquarters | Houston, Texas | Houston, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
Trust & Complaint Data ▼
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
Complaint Comparison
PUCT Data • Jul-Dec 2025
Pulse Power
Tara Energy
Pulse Power has 2.8 fewer complaints per 10k customers
The Verdict
- You're an existing Pulse Power customer managing your current contract
- Their plan wins for your specific usage—check ComparePower with your actual kWh
- You want a company that's survived 24 Texas summers (Pulse Power has 8)
- You use power at night (pool pump, EV charging, night owl habits)
Done researching? See actual rates.
Pulse Power or Tara Energy — find out which one is cheaper at your address.
Frequently Asked Questions
Q: When should I choose Pulse Power over Tara Energy? ▼
You're an existing Pulse Power customer managing your current contract. Their plan wins for your specific usage—check ComparePower with your actual kWh.
Q: When should I choose Tara Energy over Pulse Power? ▼
You want a company that's survived 24 Texas summers (Pulse Power has 8). You use power at night (pool pump, EV charging, night owl habits).
Q: What is the main difference between Pulse Power and Tara Energy? ▼
Tara Energy leads in track record. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Pulse Power or Tara Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Pulse Power or Tara Energy? ▼
Tara Energy: 24 years. Pulse Power: 8 years. That 16-year gap matters—Tara Energy survived the 2011 freeze, the 2021 disaster, and every summer in between. Track records like that don't happen by accident.
Q: Which is better for green energy, Pulse Power or Tara Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Pulse Power and Tara Energy offer? ▼
Pulse Power: fixed-rate, variable-rate, green. Tara Energy: fixed-rate, free-nights, free-weekends, green. Tara Energy has more options (4 plan types vs 3). More options = more ways to optimize, but also more ways to pick wrong. If you just want simple fixed-rate power, ignore the complexity. If you have specific needs (EV charging at night, pool pump, work-from-home AC), the right specialty plan can save you $50/month.
Q: Which is better overall, Pulse Power or Tara Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Pulse Power wins if you're an existing pulse power customer managing your current contract. Tara Energy wins if you're part of the south asian community and want a provider that actually knows your community. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.
More Head-to-Head Matchups
See who wins when Pulse Power and Tara Energy face other competitors.
Featured In Best-Of Lists
See where Pulse Power and Tara Energy are featured in our category guides.