Pulse Power vs Tara Energy
Quick Verdict
Tara Energy has 22 years in Texas. Pulse Power has 4. That's not nothing—Tara Energy survived every grid crisis since 2004.
Experience matters for stability. Price matters for your wallet. Check both on ComparePower.
18-Year Experience Gap
Tara Energy: 22 years in Texas. Pulse Power: 4 years. Companies don't survive 22 Texas summers by accident.
Complaint Comparison
PUCT Data • Jul-Dec 2025
Pulse Power
Tara Energy
Pulse Power has 2.8 fewer complaints per 10k customers
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
The Verdict
- You want budget rates from a newer company
- Price is your primary consideration
- You're comfortable with smaller providers
- You want a company that's survived 22 Texas summers (Pulse Power has 4)
- You want green energy (it's mostly accounting, but Pulse Power doesn't even offer that)
Category Breakdown
22 years vs 4—18+ more grid crises survived
Only Tara Energy sells green plans (it's mostly accounting, but it's something)
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Pulse Power | Tara Energy |
|---|---|---|
| Parent Company | Independent | Just Energy Group Inc. |
| Years in Texas | 4+ | 22+ |
| Headquarters | Houston, Texas | Houston, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
What Actually Differs
Pulse Power and Tara Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Pulse Power: Owned by Independent. 4 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Houston, Texas.
Tara Energy: Owned by Just Energy Group Inc.. 22 years in Texas—that track record matters when you're signing a multi-year contract. Based in Houston, Texas.
What They Actually Sell
Pulse Power offers fixed-rate, variable-rate.
Tara Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Pulse Power: Deposit depends on credit—expect $200-400 if your score is below 600.
Tara Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll up to the "Choose if..." sections—they'll tell you which one fits your situation. For actual rates, check ComparePower. Takes 2 minutes.
Company Snapshots
Pulse Power
- Parent Company
- Independent
- Years in Texas
- 4+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
Tara Energy
- Parent Company
- Just Energy Group Inc.
- Years in Texas
- 22+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
More Head-to-Head Matchups
See who wins when Pulse Power and Tara Energy face other competitors.
Featured In Best-Of Lists
See where Pulse Power and Tara Energy are featured in our category guides.
"I like that it searched multiple companies for me. So I don't have to search one by one. Saves time."
— Lacy L., Texas
View Company Profiles
Read full profiles to decide which fits your needs.
Frequently Asked Questions
Q: When should I choose Pulse Power over Tara Energy? ▼
You want budget rates from a newer company. Price is your primary consideration. You're comfortable with smaller providers.
Q: When should I choose Tara Energy over Pulse Power? ▼
You want a company that's survived 22 Texas summers (Pulse Power has 4). You want green energy (it's mostly accounting, but Pulse Power doesn't even offer that).
Q: What is the main difference between Pulse Power and Tara Energy? ▼
Tara Energy leads in track record, green energy. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Pulse Power or Tara Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Pulse Power or Tara Energy? ▼
Tara Energy: 22 years. Pulse Power: 4 years. That 18-year gap matters—Tara Energy survived the 2011 freeze, the 2021 disaster, and every summer in between. Track records like that don't happen by accident.
Q: Which is better for green energy, Pulse Power or Tara Energy? ▼
Tara Energy sells "green" plans. Pulse Power doesn't. But here's the catch: "green" electricity in Texas is mostly accounting. They buy renewable energy credits—the actual electrons are the same mix as everyone else. If the green marketing matters to you, Tara Energy is your option. For real environmental impact, check if they have actual renewable generation backing.
Q: What types of plans do Pulse Power and Tara Energy offer? ▼
Pulse Power: fixed-rate, variable-rate. Tara Energy: fixed-rate, variable-rate, green. Tara Energy has more options (3 plan types vs 2). More options = more ways to optimize, but also more ways to pick wrong. If you just want simple fixed-rate power, ignore the complexity. If you have specific needs (EV charging at night, pool pump, work-from-home AC), the right specialty plan can save you $50/month.
Q: Which is better overall, Pulse Power or Tara Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Pulse Power wins if you want budget rates from a newer company. Tara Energy wins if you want just energy service under a different brand. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.