Pronto Power vs Tara Energy
Quick Verdict
Key difference: Pronto Power has prepaid (no credit check). Tara Energy runs your credit and might want a deposit.
If credit isn't an issue, compare both on ComparePower. If it is, you know your answer.
Only One Skips the Credit Check
Pronto Power has prepaid—no credit check, no deposit. Tara Energy runs your credit and might want $200-400 upfront.
Complaint Comparison
PUCT Data • Jul-Dec 2025
Pronto Power
Tara Energy
Tara Energy has 0.6 fewer complaints per 10k customers
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
The Verdict
- Your credit is rough and you need to skip the credit check—Tara Energy will run your credit
- You need month-to-month—Tara Energy locks you in for 6 months minimum
- You want a company that's survived 22 Texas summers (Pronto Power has 8)
- You want green energy (it's mostly accounting, but Pronto Power doesn't even offer that)
Category Breakdown
22 years vs 8—14+ more grid crises survived
Only Tara Energy sells green plans (it's mostly accounting, but it's something)
Pronto Power skips the credit check. Tara Energy might want $200-400 upfront.
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Pronto Power | Tara Energy |
|---|---|---|
| Parent Company | Independent | Just Energy Group Inc. |
| Years in Texas | 8+ | 22+ |
| Headquarters | Houston, Texas | Houston, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
What Actually Differs
Pronto Power and Tara Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Pronto Power: Owned by Independent. 8 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Houston, Texas.
Tara Energy: Owned by Just Energy Group Inc.. 22 years in Texas—that track record matters when you're signing a multi-year contract. Based in Houston, Texas.
What They Actually Sell
Pronto Power offers fixed-rate, variable-rate, prepaid. They have prepaid—no credit check, no deposit, just pay as you go.
Tara Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Pronto Power: Deposit depends on credit—expect $200-400 if your score is below 600.
Tara Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll up to the "Choose if..." sections—they'll tell you which one fits your situation. For actual rates, check ComparePower. Takes 2 minutes.
Company Snapshots
Pronto Power
- Parent Company
- Independent
- Years in Texas
- 8+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
Tara Energy
- Parent Company
- Just Energy Group Inc.
- Years in Texas
- 22+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
Featured In Best-Of Lists
See where Pronto Power and Tara Energy are featured in our category guides.
"I like that it searched multiple companies for me. So I don't have to search one by one. Saves time."
— Lacy L., Texas
See Current Rates
Compare current plans from both companies.
Frequently Asked Questions
Q: When should I choose Pronto Power over Tara Energy? ▼
Your credit is rough and you need to skip the credit check—Tara Energy will run your credit. You need month-to-month—Tara Energy locks you in for 6 months minimum.
Q: When should I choose Tara Energy over Pronto Power? ▼
You want a company that's survived 22 Texas summers (Pronto Power has 8). You want green energy (it's mostly accounting, but Pronto Power doesn't even offer that).
Q: What is the main difference between Pronto Power and Tara Energy? ▼
Pronto Power wins on credit flexibility. Tara Energy wins on track record, green energy. Both deliver identical electricity through the same wires—the difference is pricing structure, customer service, and plan options.
Q: Is Pronto Power or Tara Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Pronto Power or Tara Energy? ▼
Tara Energy: 22 years. Pronto Power: 8 years. That 14-year gap matters—Tara Energy survived the 2011 freeze, the 2021 disaster, and every summer in between. Track records like that don't happen by accident.
Q: Do Pronto Power or Tara Energy offer no-deposit electricity? ▼
Pronto Power has prepaid—no credit check, period. Tara Energy runs your credit and might want $200-400 upfront. If you've got credit issues, this isn't even a choice: Pronto Power.
Q: Which is better for green energy, Pronto Power or Tara Energy? ▼
Tara Energy sells "green" plans. Pronto Power doesn't. But here's the catch: "green" electricity in Texas is mostly accounting. They buy renewable energy credits—the actual electrons are the same mix as everyone else. If the green marketing matters to you, Tara Energy is your option. For real environmental impact, check if they have actual renewable generation backing.
Q: What types of plans do Pronto Power and Tara Energy offer? ▼
Pronto Power: fixed-rate, variable-rate, prepaid. Tara Energy: fixed-rate, variable-rate, green. Similar variety. Both have enough options for most situations.
Q: Which is better overall, Pronto Power or Tara Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Pronto Power wins if you need electricity today without a credit check. Tara Energy wins if you want just energy service under a different brand. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.