Just Energy vs Think Energy
Quick Verdict
Just Energy has 25 years in Texas. Think Energy has 5. That's not nothing—Just Energy survived every grid crisis since 2001.
Experience matters for stability. Price matters for your wallet. Check both on ComparePower.
20-Year Experience Gap
Just Energy: 25 years in Texas. Think Energy: 5 years. Companies don't survive 25 Texas summers by accident.
Complaint Comparison
PUCT Data • Jul-Dec 2025
Just Energy
Think Energy
Think Energy has 1.8 fewer complaints per 10k customers
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
The Verdict
- You want a company that's survived 25 Texas summers (Think Energy has 5)
- You want longer contract terms up to 5 years
- You value corporate sustainability programs
- You want one company for multiple home services
- You want a multi-state company with Texas presence
- You prioritize 100% renewable energy options
- You prefer online-first electricity shopping
Category Breakdown
25 years vs 5—20+ more grid crises survived
Both sell green plans—check who has actual renewable generation backing
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Just Energy | Think Energy |
|---|---|---|
| Parent Company | Just Energy Group Inc. | Independent |
| Years in Texas | 25+ | 5+ |
| Headquarters | Houston, Texas | Philadelphia, Pennsylvania |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
What Actually Differs
Just Energy and Think Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Just Energy: Owned by Just Energy Group Inc.. 25 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Houston, Texas.
Think Energy: Owned by Independent. 5 years in Texas—that track record matters when you're signing a multi-year contract. Based in Philadelphia, Pennsylvania.
What They Actually Sell
Just Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
Think Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Just Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
Think Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll up to the "Choose if..." sections—they'll tell you which one fits your situation. For actual rates, check ComparePower. Takes 2 minutes.
Company Snapshots
Just Energy
- Parent Company
- Just Energy Group Inc.
- Years in Texas
- 25+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
Think Energy
- Parent Company
- Independent
- Years in Texas
- 5+
- Headquarters
- Philadelphia, Pennsylvania
- Deposit Required
- conditional
"I like that it searched multiple companies for me. So I don't have to search one by one. Saves time."
— Lacy L., Texas
See Current Rates
Compare current plans from both companies.
Frequently Asked Questions
Q: When should I choose Just Energy over Think Energy? ▼
You want a company that's survived 25 Texas summers (Think Energy has 5). You want longer contract terms up to 5 years. You value corporate sustainability programs. You want one company for multiple home services.
Q: When should I choose Think Energy over Just Energy? ▼
You want a multi-state company with Texas presence. You prioritize 100% renewable energy options. You prefer online-first electricity shopping.
Q: What is the main difference between Just Energy and Think Energy? ▼
Just Energy leads in track record. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Just Energy or Think Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Just Energy or Think Energy? ▼
Just Energy: 25 years. Think Energy: 5 years. That 20-year gap matters—Just Energy survived the 2011 freeze, the 2021 disaster, and every summer in between. Track records like that don't happen by accident.
Q: Which is better for green energy, Just Energy or Think Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Just Energy and Think Energy offer? ▼
Just Energy: fixed-rate, variable-rate, green. Think Energy: fixed-rate, variable-rate, green. Similar variety. Both have enough options for most situations.
Q: Which is better overall, Just Energy or Think Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Just Energy wins if you want longer contract terms up to 5 years. Think Energy wins if you want a multi-state company with texas presence. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.