Energy Texas vs Tara Energy
Quick Verdict
Tara Energy has 22 years in Texas. Energy Texas has 5. That's not nothing—Tara Energy survived every grid crisis since 2004.
Experience matters for stability. Price matters for your wallet. Check both on ComparePower.
17-Year Experience Gap
Tara Energy: 22 years in Texas. Energy Texas: 5 years. Companies don't survive 22 Texas summers by accident.
Complaint Comparison
PUCT Data • Jul-Dec 2025
Energy Texas
Tara Energy
Energy Texas has 1.9 fewer complaints per 10k customers
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
The Verdict
- You want Rhythm Energy quality under a different brand name
- You like the 30-day trial period with penalty-free exit
- Soft credit checks that won't ding your score appeal to you
- You want straightforward fixed rates without gimmicks
- You want a company that's survived 22 Texas summers (Energy Texas has 5)
- You want Just Energy service under a different brand
- You're comparing across the Just Energy family of brands
- You found a Tara rate that beats their other brands
Category Breakdown
22 years vs 5—17+ more grid crises survived
Both sell green plans—check who has actual renewable generation backing
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Energy Texas | Tara Energy |
|---|---|---|
| Parent Company | Rhythm Operations (same company as Rhythm Energy) | Just Energy Group Inc. |
| Years in Texas | 5+ | 22+ |
| Headquarters | Houston, Texas | Houston, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
What Actually Differs
Energy Texas and Tara Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Energy Texas: Owned by Rhythm Operations (same company as Rhythm Energy). 5 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Houston, Texas.
Tara Energy: Owned by Just Energy Group Inc.. 22 years in Texas—that track record matters when you're signing a multi-year contract. Based in Houston, Texas.
What They Actually Sell
Energy Texas offers fixed-rate. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
Tara Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Energy Texas: Deposit depends on credit—expect $200-400 if your score is below 600.
Tara Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll up to the "Choose if..." sections—they'll tell you which one fits your situation. For actual rates, check ComparePower. Takes 2 minutes.
Company Snapshots
Energy Texas
- Parent Company
- Rhythm Operations (same company as Rhythm Energy)
- Years in Texas
- 5+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
Tara Energy
- Parent Company
- Just Energy Group Inc.
- Years in Texas
- 22+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
"I like that it searched multiple companies for me. So I don't have to search one by one. Saves time."
— Lacy L., Texas
See Current Rates
Compare current plans from both companies.
Frequently Asked Questions
Q: When should I choose Energy Texas over Tara Energy? ▼
You want Rhythm Energy quality under a different brand name. You like the 30-day trial period with penalty-free exit. Soft credit checks that won't ding your score appeal to you. You want straightforward fixed rates without gimmicks.
Q: When should I choose Tara Energy over Energy Texas? ▼
You want a company that's survived 22 Texas summers (Energy Texas has 5). You want Just Energy service under a different brand. You're comparing across the Just Energy family of brands. You found a Tara rate that beats their other brands.
Q: What is the main difference between Energy Texas and Tara Energy? ▼
Tara Energy leads in track record. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Is Energy Texas or Tara Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Energy Texas or Tara Energy? ▼
Tara Energy: 22 years. Energy Texas: 5 years. That 17-year gap matters—Tara Energy survived the 2011 freeze, the 2021 disaster, and every summer in between. Track records like that don't happen by accident.
Q: Which is better for green energy, Energy Texas or Tara Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Energy Texas and Tara Energy offer? ▼
Energy Texas: fixed-rate. Tara Energy: fixed-rate, variable-rate, green. Tara Energy has more options (3 plan types vs 1). More options = more ways to optimize, but also more ways to pick wrong. If you just want simple fixed-rate power, ignore the complexity. If you have specific needs (EV charging at night, pool pump, work-from-home AC), the right specialty plan can save you $50/month.
Q: Which is better overall, Energy Texas or Tara Energy? ▼
Same grid. Same wires. Same electrons. The electricity is literally identical—the only differences are price, service, and plan options. Energy Texas wins if you want rhythm energy quality under a different brand name. Tara Energy wins if you want just energy service under a different brand. For everyone else? Whoever's cheaper for your usage right now. Check ComparePower—it takes 2 minutes.