Amigo Energy vs Tara Energy
Quick Verdict
Plot twist: same corporate parent. Different marketing, same billing system. You're picking which brand name gets your check.
Since they're the same company, check ComparePower to see which brand is offering better rates right now.
Same corporate owner: Just Energy Group Inc. owns both Amigo Energy and Tara Energy. Different brands, same billing system, same corporate parent.
Plot Twist: Same Company
Same corporate owner: Just Energy Group Inc. owns both Amigo Energy and Tara Energy. Different brands, same billing system, same corporate parent.
Complaint Comparison
PUCT Data • Jul-Dec 2025
Amigo Energy
Tara Energy
Amigo Energy and Tara Energy have similar complaint rates
Trust & Reputation
External ratings comparison
Trust Score is a weighted average: Google (40%), BBB (35%), Trustpilot (25%)
The Verdict
- Your credit is rough and you need to skip the credit check—Tara Energy will run your credit
- You need month-to-month—Tara Energy locks you in for 6 months minimum
- You want Just Energy service under a different brand
- You're comparing across the Just Energy family of brands
- You found a Tara rate that beats their other brands
Category Breakdown
Both sell green plans—check who has actual renewable generation backing
Amigo Energy skips the credit check. Tara Energy might want $200-400 upfront.
Rates change constantly. Check ComparePower with your actual usage.
Side-by-Side Comparison
| Feature | Amigo Energy | Tara Energy |
|---|---|---|
| Parent Company | Just Energy Group Inc. | Just Energy Group Inc. |
| Years in Texas | 22+ | 22+ |
| Headquarters | Houston, Texas | Houston, Texas |
| Fixed-Rate Plans | ||
| Variable Plans | ||
| Prepaid Options | ||
| Green Energy | ||
| Free Nights/Weekends | ||
| Deposit Required | Conditional | Conditional |
| Credit Check |
What Actually Differs
Amigo Energy and Tara Energy deliver the exact same electricity through the exact same wires. The electrons don't care whose logo is on your bill. What differs: the price, the service when something goes wrong, and the fine print in contracts.
Who's Behind These Companies
Amigo Energy: Owned by Just Energy Group Inc.. 22 years in Texas—they've survived enough grid crises to prove they won't fold mid-contract. Based in Houston, Texas.
Tara Energy: Owned by Just Energy Group Inc.. 22 years in Texas—that track record matters when you're signing a multi-year contract. Based in Houston, Texas.
What They Actually Sell
Amigo Energy offers fixed-rate, variable-rate, prepaid, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits). They have prepaid—no credit check, no deposit, just pay as you go.
Tara Energy offers fixed-rate, variable-rate, green. They sell "green" plans (mostly accounting—same electrons, but they buy renewable credits).
The Money Part
Amigo Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
Tara Energy: Deposit depends on credit—expect $200-400 if your score is below 600.
The Honest Answer
Both are legitimate. Neither is a scam. The electricity is identical. What matters is: (1) who's cheaper for your actual usage, (2) whether you need to skip a credit check, and (3) if you care about green marketing. Scroll up to the "Choose if..." sections—they'll tell you which one fits your situation. For actual rates, check ComparePower. Takes 2 minutes.
Company Snapshots
Amigo Energy
- Parent Company
- Just Energy Group Inc.
- Years in Texas
- 22+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
Tara Energy
- Parent Company
- Just Energy Group Inc.
- Years in Texas
- 22+
- Headquarters
- Houston, Texas
- Deposit Required
- conditional
Featured In Best-Of Lists
See where Amigo Energy and Tara Energy are featured in our category guides.
"I like that it searched multiple companies for me. So I don't have to search one by one. Saves time."
— Lacy L., Texas
See Current Rates
Compare current plans from both companies.
Frequently Asked Questions
Q: When should I choose Amigo Energy over Tara Energy? ▼
Your credit is rough and you need to skip the credit check—Tara Energy will run your credit. You need month-to-month—Tara Energy locks you in for 6 months minimum.
Q: When should I choose Tara Energy over Amigo Energy? ▼
You want Just Energy service under a different brand. You're comparing across the Just Energy family of brands. You found a Tara rate that beats their other brands.
Q: What is the main difference between Amigo Energy and Tara Energy? ▼
Amigo Energy leads in credit flexibility. Both companies deliver the same electricity through the same grid—the real differences are in pricing, service quality, and available plan types.
Q: Are Amigo Energy and Tara Energy the same company? ▼
Plot twist: yes. Amigo Energy and Tara Energy are both owned by Just Energy Group Inc.. Same corporate parent, same billing system, different marketing. You're not comparing competitors—you're picking which brand name Just Energy Group Inc. uses to take your money. The only real question: which brand gets better rates right now. Check ComparePower.
Q: Is Amigo Energy or Tara Energy cheaper? ▼
Anyone who answers this without knowing your zip code and usage is lying. The "advertised rate" is calculated at exactly 1,000 kWh—use 800 or 1,200 and the math changes completely. Both companies exploit this. Check ComparePower with your actual usage. Takes 2 minutes, and you'll see real numbers instead of marketing.
Q: Which company has been in Texas longer, Amigo Energy or Tara Energy? ▼
Tara Energy: 22 years. Amigo Energy: 22 years. Similar track records. Both have survived enough Texas summers to prove they won't fold mid-contract.
Q: Do Amigo Energy or Tara Energy offer no-deposit electricity? ▼
Amigo Energy has prepaid—no credit check, period. Tara Energy runs your credit and might want $200-400 upfront. If you've got credit issues, this isn't even a choice: Amigo Energy.
Q: Which is better for green energy, Amigo Energy or Tara Energy? ▼
Both sell "green" plans. But "green" in Texas electricity means they buy renewable energy credits—it's accounting, not physics. Your electrons come from the same grid as everyone else. Want to know which has renewable generation backing versus just buying paper credits? Gexa has NextEra (the largest renewable generator in the US) behind them. Most others just buy credits. That's the difference.
Q: What types of plans do Amigo Energy and Tara Energy offer? ▼
Amigo Energy: fixed-rate, variable-rate, prepaid, green. Tara Energy: fixed-rate, variable-rate, green. Amigo Energy has more options (4 plan types vs 3). More options = more ways to optimize, but also more ways to pick wrong. If you just want simple fixed-rate power, ignore the complexity. If you have specific needs (EV charging at night, pool pump, work-from-home AC), the right specialty plan can save you $50/month.