About Han
Han Hwang is the reason our guides are actually readable.
The electricity industry loves jargon. EFLs, TDU charges, tiered rates, indexed plans, minimum usage fees, time-of-use windows. It's enough to make anyone's eyes glaze over—and that's exactly the point. Confused customers don't shop around.
Han's job is translation. He takes the technical stuff and makes it make sense. Not dumbed down. Just clear.
Before focusing on consumer education, Han spent years helping people in deregulated states understand their options. He's read more Electricity Facts Labels than any reasonable person should have to. He knows which sections matter, which are fluff, and where the gotchas hide.
At LightCompanies, Han writes the educational content. The "how to read your bill" guides. The "what does this charge actually mean" explainers. The stuff that should be simple but isn't—until he explains it.
What Han Works On
Educational Guides
How to read an EFL. What TDU charges are. Why your bill doesn't match the advertised rate. The stuff everyone should know but nobody explains.
Jargon Translation
Turning "indexed variable rate with demand-based pricing tiers" into "your rate changes based on wholesale prices and how much you use." That kind of thing.
Consumer Questions
The questions people actually ask. What happens when my contract expires? Can I switch mid-contract? Why is my bill higher than expected? Han writes the answers.