About Brad
Brad Gregory has been analyzing Texas electricity plans since 2009—back when the market was even more confusing than it is now. He didn't set out to become an electricity expert. He just wanted to pick a plan without getting ripped off.
That turned out to be harder than expected.
The rates didn't make sense. The "lowest price" plans had asterisks. The comparison sites seemed designed to push you toward whoever paid them the most. So Brad did what any reasonable person with a spreadsheet obsession would do: he built his own tools.
Those tools eventually became ComparePower, which has now helped millions of Texans find real rates instead of advertised ones. Along the way, Brad learned how electricity pricing actually works—the tricks companies use, the fine print they hide, and why some "cheap" plans cost more than they look.
At LightCompanies, Brad focuses on company research. Not just rates, but the companies behind them. Who treats customers well. Who doesn't. Who's been around long enough to trust. Who's still figuring it out.
What Brad Works On
Rate Analysis
Breaking down how electricity pricing actually works. Why advertised rates don't tell the full story. What the EFL is hiding.
Company Research
Digging into who owns what, who has complaints, and which companies are worth your money versus which are just good at marketing.
Industry Patterns
After 15+ years watching this market, Brad spots patterns. Which pricing tricks are trending. What new games companies are playing.
Ready to Research Companies?
Check out our company profiles and head-to-head comparisons.