About Brad
In 2009, Brad moved from California to Texas and discovered something strange: you had to choose your own electricity company. In California, you just got PG&E and that was it.
Being an engineer, he did what engineers do—built a spreadsheet. He pulled every electricity plan he could find and started crunching numbers. That's when he discovered the game.
That "9¢/kWh" plan? It was 9¢ at exactly 1,000 kWh. Use 999 kWh and your rate doubled. Use 1,001 kWh—same thing. The advertised rates were engineered to win comparisons, not save you money.
So Brad built the first usage-based electricity comparison tool. You enter your actual usage, it shows your actual cost. No games. That tool became ComparePower, which has helped over 2.5 million Texans find honest rates since 2009.
At LightCompanies, Brad focuses on what matters beyond price: which companies treat customers well, which ones have a history of complaints, and which ones are worth trusting with your electricity service.
What Brad Works On
Rate Analysis
Breaking down how electricity pricing works. Why advertised rates don't tell the full story. What the EFL is hiding.
Company Research
Digging into who owns what, who has complaints, and which companies are worth your money versus which are just good at marketing.
Industry Patterns
After 15+ years watching this market, Brad spots patterns. Which pricing tricks are trending. What new games companies are playing.
Research Companies
Browse company profiles and head-to-head comparisons.